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Edward WoodfordCo-Founder & CEO

Edward co-founded Seed Futures, which was acquired by Dough, Inc. in early 2017. Edward has led the development of multiple certified derivative products and is a specialist in market micro-structure. He has been named one of Chicago’s 20 in their 20s by Crain's.

Edward previously gained experience at the Mayfair-based hedge fund Lansdowne Partners in the European Strategies Fund and also gained experience at Muddy Waters Research, the options trading and research group founded by Carson Block.

Edward graduated with First Class Honors from the University of Warwick in the United Kingdom, with a triple major in politics, economics and philosophy. Edward completed his Master of Finance at MIT in 2015, specializing in commodities. During his time, Woodford completed a research paper under the supervision of Professor Joseph Doyle and a West Point lecturer looking at the role of agriculture on insurgent attacks in Afghanistan.

Brian ListonCo-Founder & President

Brian is the co-founder of Seed CX alongside Edward Woodford, and since inception has helped build a number of regulated trading platforms and settlement systems. One such platform, Seed Futures, was acquired by Dough, Inc. in early 2017. 

Professionally, Brian worked for a period at Accenture Consulting and then Skype. After, Brian joined Red Sea Ventures, where he was responsible for securing and assessing new investment opportunities in early-stage technology companies in New York and Boston.

Brian graduated from University College Dublin with a BSc in Economics & Finance, with a specialization in Mathematics & Statistics, achieving First Class Honors. Brian then pursued graduate studies at the Massachusetts Institute of Technology and secured a perfect 5.0 in his Master of Finance having focused on capital markets. Brian worked with Bessemer Ventures and Red Sea Ventures to be amongst the first to perform vigorous large-scale quantitative research into venture capital investment returns.

Brian has been featured in Bloomberg, Crain’s, FT, WSJ; awarded Crain’s ‘Twenty in their 20s’ & Irish Independent’s ‘Thirty under 30’.

Matthew WeissChief Technology Officer

Matt is highly experienced in designing and implementing low-latency trading systems. With seventeen years of IT experience, Matt has focused on performance engineering in order to build the most stable, scalable and low-latent systems. Matt was previously the Lead Architect/Development Manager of Trading Technologies for 10 years, before leaving to found One Stop Trading Solutions, where he worked with Thomson Reuters to develop a low-latency systems.

He received a B.S. in Computer Science from the University of Illinois at Urbana-Champaign, College of Engineering.

Waseem BaraziChief Compliance Officer & General Counsel

Waseem was Chief Regulatory Officer and Associate General Counsel of OneChicago, LLC, a single stock futures exchange.  At OneChicago, Waseem oversaw both the Compliance and Legal Departments, and was responsible for ensuring the exchange’s regulatory compliance with the rules of the U.S. Securities and Exchange Commission (SEC)and the Commodity Futures Trading Commission (CFTC). Prior, Waseem was a Regulatory Analyst at Financial Industry Regulatory Authority (FINRA), where he was responsible for surveilling and analyzing equities trading activity, as well as conducting investigations of potential violations of FINRA rules and federal securities laws. 

Waseem is a 2009 graduate of the University of Illinois at Chicago where he earned a B.A. in Economics and a 2013 graduate of Loyola University Chicago School of Law where he earned a J.D.  While at Loyola, Waseem focused his legal coursework on the regulation of securities and derivatives. In 2012, Waseem took part in the SEC Summer Honors Law Program in the Office of Compliance Inspections and Examinations, garnering legal and regulatory experience from the nation’s top securities regulator.